Xiaomi sets 2027 European entry with German dealer network
The Chinese automaker has signed agreements with eight German dealer groups ahead of its planned market launch.
Xiaomi Auto has announced its intention to enter the European electric vehicle market in 2027, marking a significant expansion of the Chinese manufacturer's automotive ambitions. The company revealed the timeline during IFA Berlin, the major consumer electronics trade show held in the German capital.
To establish its market presence ahead of the 2027 launch, Xiaomi has secured preliminary agreements with eight German dealer groups. These memoranda of understanding represent the company's strategy to build a retail distribution network in one of Europe's largest automotive markets before vehicles arrive for customers.
The partnerships signal Xiaomi's commitment to establishing proper sales infrastructure rather than pursuing direct-to-consumer channels exclusively. By aligning with established dealer networks in Germany, the company is positioning itself to reach a broad customer base upon entering the continent.